Instil Urgency to Increase Conversions on Website

It's a human nature that they are attracted most to something rare or limited. More people will want to try something that comes in smaller amount. So, taking advantage of this natural phenomenon, any business can boost website conversions.

Whether you are working on your website conversion optimization strategy from scratch or just tweaking the sharp edges, do include this test.

Instilling urgency in your website copy and convincing readers that they must take an action NOW is the idea.

Whether you are into products business or selling services and or intangible goods, it's very important that your sales copy develops a sense of urgency in your visitors and must compel them to act now, i.e. Buy now, subscribe now, download now and so on.

The best place to add the CTA instilling urgency is at the end of the sales copy, but you can also test your landing page with CTA in the middle and even at the top right after the main headline.

How to Develop the Sense of Urgency:

1.     Offer a limited-time price discount before a certain date.
2.     Offer additional bonuses for free if visitors buy within a certain time frame.
3.     Offer only a limited quantity of your products or services.
4.     Offer a limited quantity bonus.

Think on it and you will have more ideas tailored for your business!

Landing Page SEO; An Important Conversion Optimization Factor

Did you know that your website has more landing pages than you think. Every page that intends to get a conversion is your landing page.

Well, for short term marketing campaigns, SEO isnʼt a factor, but for longer terms projects it is a big factor for sure.

For all the pages live for any extended period of time, make sure the content is optimized for maximum value.  So what you may be looking at a glance is:

• Keep the product name in H1. It will give you some bonus points. 
• Focus on long tail terms for your content and make sure to cover them well in page content and meta tags.
• Have a pure optimized HTML.
• Provide a valuable resource to gain links
  Most evergreen landing pages exist just for the purpose of lead generation, so have some evergreen pages. 
• Give away something (ebook, white paper etc) that has valuable information and can get links back.
• Make sure to match the content on your landing page and the link title from your AdWords campaigns for relevancy and quality score.

Landing page SEO is one of the Landing Page Optimization best practices, and may not work in isolation. To get maximum result out of your SEO efforts, you have to make sure that you fulfill all other complimentary factors too.