Sales Pipeline Should Qualify Leads at Every Step

Lead generation itself is a hectic task, but it becomes more frustrating when the leads are not of good quality and the conversion rate is too low. This doesn’t just humiliate the marketer, but also results as poor ROI.

“You need to set up a process to convert the most leads possible. Put them in a sales pipeline … and add checkpoints to determine those who are qualified, versus those who aren’t.” – (Starts at 11:52) Justin Roberts, Infusionsoft Expert, Infusionsoft.

Yes, it’s a must to have a proper sales pipeline that qualifies leads at every step. This way you can filter the qualified leads and put your efforts in the right direction.

Check all major small business resources to develop a process for sales pipeline!